Thursday, April 7, 2011

Hey Man, Wanna Go On A Klunk??

The inspiration for my first post of 2011 (pathetic I know) came from an unlikely source: a case study from a class on International Management I sat in on today at Sloan. The case study was about Shimano, the Japanese bicycle/bike parts company, the forces motivating them to expand overseas and the way they did so, very successfully.

To demonstrate the market potential in the US for Shimano products in the 1970s, when Shimano was first venturing out of Asia, the professor showed us this video:



Amazing! I was born in the complete wrong generation. Unless there is still an active gang of klunkers out there - is there? hello? - riding my little red bicycle around the city will have to suffice for me. Sigh.

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